Right now I am consumed with bourbon. Thinking about bourbon. Writing about bourbon. Yes, even drinking some bourbon.
Hey, it’s not a bad gig!
I have three chapters written of my upcoming Small Brand America book focusing on craft bourbon distilleries. I am talking to some really cool people. I have to say the stories of these individuals, their companies and their brands has proven to be fascinating thus far. The owners of these companies are passionate, adventurous, risk-taking and each has a unique take on creating the most unique bourbon possible.
Bourbon has gotten so popular the big companies in Kentucky, the epicenter of the bourbon world, have to cut corners to maintain profitability. That means there is room in the market for small brands looking to make their mark by delivering a superior product to their customers. I look forward to telling the stories of these companies and I hope you look forward to reading the stories from these companies.
Small Brand America V: Special Bourbon Edition… look for it in the spring of 2015!
The wide world of Bourbon is something we’re yet to get into – perhaps our job for 2015! Sadly some of the smaller brands you refer to are hard to track down here in little old Aus. of course there’s the whole Makers Mark controversy going on at the moment. What do you make of that?
Keep on waffling,
Cutting corners is what the big guys do!
That’s why it’s worth taking a look at what the litle guys are doing. The economies of scale are so small for the small bourbon distiller it doesn’t make sense for them to cut corners. The end result is a product higher in quality with a distinct taste.
Sounds like you need to pick up a copy of the book when it gets published!
Here in Tassie we have a hugely boutique whisky industry. In fact, a couple of distilleries recently won awards and are now completely sold out of their own stock!
The quality was indeed, not compromised – but as they discovered – they had compromised on their ability to meet demand! Not the worst problem to have, however.
Keep on waffling,