This year is shaping up very different than my first three years in writing. Looking back, with the benefits of hindsight, year one was kind of a mess. I spent as much time trying to figure out how to publish and market as I did writing. Being all by myself, I made plenty of mistakes. The word for that year was clearly: LEARNING.
Year two could be best defined by a lack of improvement in finding customers. I felt like I know had the mechanics down. The mistakes in marketing inefficiently were behind me but, still, I wasn’t finding an audience. I continued to work hard to produce quality offerings in my work. I would call the word for year two: GRINDING.
Year three… well that’s when it all came together. Some of the marketing efforts I now was doing were working. Social media became incredibly important for me and I really started selling books, most notably with by best selling book Bourbon Mixology. The word for year three: STRIDE.
Year four looks like another step in a positive direction for me with some truly awesome things in the works, most of which involve my friends I’ve met through social media. That’s why the word for this year is clearly COLLABORATION. It seems almost everything I am working on right now involves a collaboration.
Some of simple bouncing ideas off of someone just to make sure you are on the right track. I’ve found that can be so difficult to do in evaluating yourself. My go-to person for advice is my buddy, and fellow blogger Jenna Brownson. What’s great about Jenna is she’s incredibly smart, very opinionated, very willing to share her opinions but she also listens. If you explain why you are doing something she will factor that into her help. Jenna is simply perfection when it comes to having a friend who can help you behind the scenes… even though I am sure I can drive her crazy much of the time.
Another collaborator is my buddy from Instagram Evan Haskill. Evan started a blog called thebourbonguyandrye.com. It was initially set-up as a way for Evan to just write about bourbon. Then, he started to expand the scope of what he was doing by having some of his friends from Instagram starting to contribute. I joined his crew and have written a few articles for him. I even had another friend of mine from Instagram get involved. She had was talking about my affinity for bourbon and mentioned she had never tried it but was interested in finally jumping in and seeing what all of the craze was about. She was literally a bourbon virgin. That concept immediately got me to thinking… what if we gave her a list of bourbon cocktails, had her mix them up and try them while blogging about the whole thing for Evan’s site. I hooked her up with my buddy Mark Hansen who is my graphic designer. Check out this awesome logo he designed for her (yes, she’s a redhead):
The Bourbon Virgin made her debut on on Evan’s site earlier this week and I think it’s awesome. It adds a whole new element to the mix for the site. Now we have bourbon cocktails being shared as well as a fresh take on them from someone who hasn’t tried them before.
What was the response to her debut? Well, we already had another site trying to lure her away to blog for them. Luckily, the Bourbon Virgin is staying put and can only be found on thebourbonguyandrye.com.
Just last week I posted about my collaboration with 10 other authors on my upcoming Brain Tsunami book. I’ve also looped in artists and a photographer into SAP News, the newsletter designed to update my readers on what’s happening with my writing. I’ve also spoken a little bit about Bourbon Zeppelin another collaborative project I’m working on. I am not really sharing the full details on that one just yet, but I can tell you that I have 13 friends working with me on that one.
Yep, for 2016, the word is definitely COLLABORATION.