Have you ever heard an artist say one of the biggest challenges of creating a painting is knowing when it’s done?

I mean you are creating a world and you can continue to refine and enhance it seemingly forever. At some point you simply have to stop and say it’s done.

I’m kind of at that point with Bourbon Zeppelin, my bourbon-themed newsletter. From the standpoint of content, the first issue is almost done. I’m still waiting on two brief articles from contributors but the heavy lifting is definitely done. The layout is complete and the other 95% of the content is written, edited and set in place in the document.

I simply can’t quit going back and adding some new touches to it, though. I’m continually going into B.Z. #1 and reviewing the edited material again, adding new graphics, increasing the links in the articles so readers can be taken to the content they are reading about.

In summary, I don’t actually know how you ever feel like it’s complete and ready for publication.

Man, June 1 at 7:00 a.m. central time can’t come quick enough… because that’s the publication date/time and it’s the only time I think I feel like this first issue is going to be complete. When it is sitting in your email inbox… that’s when issue #1 will be totally done!


Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

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  1. jennabrownson

    It’s hard to know when “it” is done. I’m sure you’ll be both satisfied and embarrassed when you see it in it’s final form. It’s the bittersweet reality of creating anything that you offer to others to enjoy. BZ will be great.

    1. Steve Akley Post author

      Believe it or not Jenna, I view you as an important reader. I am confident bourbon gurus will like it. I am savvy enough to know that as a friend you will probably give issue #1 a read. Thanks in advance for that! 🙂

      If it’s interesting enough to bring you back, as a non-bourbon fan (not anti-bourbon mind you, just not a fan) then I really have a winner.

      1. jennabrownson

        Don’t get me wrong, my friend. I love bourbon. I loved it so much that I had to break up with it–and it’s pal Gin–to get myself on track to pursue other things.

        I was quite skilled at imbibing the true American liquor and will be very pleased to read how others love it (responsibly).

  2. Bourbon_Neat84

    Can’t wait! I am so impressed by your ability to churn out relevant content. Something for me to shoot for.

    1. Steve Akley Post author

      Thanks Evan! I am thrilled with this one. I will have worked on it for seven months when that first issue hits. You definitely have to multitask which is difficult when you have young kids like you. Mine is in college so I’ve got a lot more free time.


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