Almost as soon as I started writing, some 3 1/2 years ago, I started this blog. In many ways it has been the backbone of my writing. There was an accountability to posting every Sunday with information about what was happening with my writing.

Now, as the excitement of all the things I blogged about here are actually happening, it’s a struggle to find time to do one of the things that got me to where I was trying to go for so long.

With the newfound success of The Bourbon Show, my podcast, and the increasing popularity of my email magazine Bourbon Zeppelin, I simply don’t have time to do the things I once was doing.

Changing things up do not come without self-doubt and worry. My career has always been in sales. Once you get some big accounts, you shouldn’t quit prospecting and doing the basic things you always did to get you there otherwise you end up in trouble if you lose one of those big accounts.

For that reason, I’m not quitting anything, but I am scaling back. The following four changes are steps I am making to ensure I am putting out the best products I can for those who are fans of my work:

  1. This blog is going from a weekly posting to sporadic. I’m just going to do it as time allows/check-in when there is something important going on.
  2. My other blog, O.P.U.S., the same thing. I will do an occasional interview and post it, but I’m not going to actively look to adhere to a schedule.
  3. Currently, I publish a newsletter about my writing 6 times a year. I’m going to publish an issue in December and then scale back to the publishing it from time-to-time.
  4. Since I started writing I always had 2, 3, 4, 5… many books I was working on at a time. I still want to write, but one book at a time is enough.

Why now?

What’s changed?

While there is always just an overall sense of always sinking, there was a recent incident, though, that totally could have been avoided with more time to dedicate to focusing on making more things better instead of doing so much.

I had a few phone calls from the good people at Independent Stave Company (ISC)… the barrel manufacturers used by much of the bourbon industry. Just tremendous individuals that run a fine company. I met with three of their people via teleconference. I have a podcast interview set-up with their CEO very soon. I worked with one of their key people on an article for the October 1 issue of Bourbon Zeppelin.

It got published a week ago Saturday. It went out at 7:00 a.m. my time. By 7:04 I got an email from one of my contacts there. I was excited. They finally got to see the article I put together for them.

Instead the note was, “You called us International Stave Company. Can you fix that?”

No, I could not.

Once again, the staff there was great. These people couldn’t be nicer and were very understanding. We’re still good with the interview for the podcast… all of that. I was crushed, though. Twenty-five people are writers for that publication. All of us work for free because we love bourbon and like the idea of promoting it as this group project. We want it to be professional. We want it to have the respect of our friends, family and the industry.

And… I’m calling one of the biggest players in the game by the wrong name.

That can’t happen. Well, at least I have to ensure it can’t happen again.

Look, I know it was a mistake. Mistakes can be made… even if I make these changes. I simply don’t feel I had myself in the best situation to succeed by trying to do to much and I’m taking some steps to correct it.

Again, not going away… just trying to be better… at everything.


Write Steve Write! is an occasional blog by author Steve Akley. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Follow/check-in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign-up for Bourbon Zeppelin (bourbon newsletter)/See Past Issues: Click here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

The Bourbon Show on iTunes: Download it here!

The Bourbon Show on Google Play: Download it here!

The Bourbon Show on Stitcher: Download it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

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2 thoughts on “WHAT TO DO? WHAT TO DO!

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