Category Archives: Uncategorized

IT’S BECAUSE I WRITE 10/10

I have been doing a bit of a retrospective over my three years of writing by listing the top 10 things that have happened to me since I have started writing.

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

#6 of 10 – The Story I Took 35 Years to Complete

#7 of 10 – Bourbon Mixology

#8 or 10 – Telephone Call with a St. Louis Legend

#9 of 10 – My Social Media Friends/Collaborations

———————————–

In this post…

My Next Adventure

Wow… this is it. I’m already at number 10 and i think I could do 10 more of these. As I close out this series with this post, it’s my hope you take away how much it has meant to me to simply start writing. It all began in late December 2012, after my father passed away. I published my first book in March of 2013. It’s been nothing but a positive experience, or as this series has shown, perhaps better stated a series of positive experiences.

That leads us to one final story here. This one wasn’t in the mix when I started this series. In fact, three weeks ago it wasn’t even something I had on my radar. Yet, here I am today preparing to tell you about my next chapter in my personal brand.

It all started with the release of the July 1 edition of Bourbon Zeppelin, my “all things bourbon” newsletter. In order to increase awareness about this second issue of my start-up publication I did an interview with my social media buddy Evan Haskill for his blog The Bourbon Guy and Rye.

One of the questions Evan asked me was why do I call my book publishing company SAP Entertainment. I went into how I didn’t care about a publisher’s name when I started self-publishing my books so I just called my publisher Steve Akley Publishing (each book must have a publisher listed so as someone who self-publishes, you can create the name of a publishing company or you can just use your own name like I did). I explained that using “Steve Akley Publishing” for books written by Steve Akley can be viewed as a negative by many people who are just inherently against self-publishing. Plus, it limits what I can do with the brand. In the future. I may be helping others publish their books, or I could go into other things an individual can do on their own to build a media brand like podcasting. In fact, I had even toyed with the idea of starting a podcast or  a newsletter prior to launching Bourbon Zeppelin, but went with BZ since I know about writing newsletters and podcasting would involve learning a whole new skillset for the technical components to doing it.

So the answer was about the switch and reasoning behind it from Steve Akley Publishing to SAP Entertainment. Simply put, with SAP Entertainment (SAP being for Steve Akley Publishing) I could do more with it.

One of the people who read that interview was Seth Brown.

At that time, I really only marginally knew Seth Brown. I had interviewed him via email for my O.P.U.S. interview blog (check it out here) but I hadn’t kept up with him after the interview. I really knew him more as a contributor on another of my favorite whiskey blog… The Son of Winston Churchill blog. Seth had been buddies with Hasse Berg, the blogs creator and had recently started working with Hasse on SoWC. For those who read Bourbon Zeppelin, you probably know Hasse Berg as the Associate Editor and columnist there.

If you asked me about Seth Brown three weeks ago, here’s what I would have had for you:

  1. He is a good guy. I knew this from both his relationship from Hasse Berg as well as my interaction with him when I interviewed him for O.P.U.S.
  2. He lives in Atlanta.
  3. He is a contributor on Hasse Berg’s site.

Little did I know this good guy, Atlanta living, buddy of Hasse Berg was reading my interview with Evan Haskill. One thing not on my list of what I knew about Seth Brown was the fact he used to do a podcast. When he read my interview, he had been thinking about getting back in the game so he reached out to me via direct message on Instagram.

His note mentioned he was starting a podcasting network, with all alcohol themed shows and went into some of the details including another guy who would do a beer show. I thought he was pitching me the idea of doing a show on his network. While I mentioned in my interview I wanted to do a podcast, I really guard what I create. I’m big into creating and owning my content. Additionally, I don’t like answering to people about what I’m doing. I want the freedom and control of if I create it…it’s mine. I never factor in money, or future potential into anything I do. It may be shortsighted but for me, but I have a job. Everything I do creatively is done as a hobby, for fun, so I want to do it my own way and I want to retain ownership of that content it’s mine whether it’s a success or a failure.

Since I thought Seth was pitching me on the idea of a show on his network, it was a little grey. I wouldn’t be doing this my way… but he had the knowledge of how to do something I did want to do. Also, this wasn’t a big company where I would be their puppet. It was just a guy doing something on his own.

So, Seth’s inquiry did open up a dialogue.

We went back-and-forth for about a week before I told him I would do it. That’s when Seth said were in this thing 50/50. It’s our network. We both bring things to the table and it’s been a we have been on fast-forward ever since. Seth and I are building a podcast channel which will have shows we are doing as well as others. It’s called the ABV Network, which since it’s all alcohol-themed shows means “alcohol by volume” to the public… but behind the scenes it’s Akley Brown Ventures.

Out of the gate we will have two shows:

  1. The beer show led by Seth’s buddy Wayne.
  2. A yet-to-be-named bourbon show led by Seth and I. Best of all, we have spoken to Evan Haskill, the guy who really got all of this going, and he is going to join us on this show as the announcer and reading the news.

For Seth and I, this couldn’t be any better. I think our skills complement one another’s and there is overlap in keys areas where we need it like creativity, drive and vision. We’ve got a lot of great ideas and big plans. Hopefully, our next show after these two initial ones will be one called Bourbon Zeppelin and we’ll have all of the crew from the newsletter involved.

You can follow all of the progress by following Seth and I on social media or checking our our web page (abvnetwork.com) once it’s up and running.

Like anything I’ve done to date, I don’t know what this opportunity brings, but I do know working with Seth will be fun. If we can bring  our personal happiness to the audience, I think success will find us.

This… like everything else I have shared in this special series has only happened for one reason.

IT’S BECAUSE WRITE!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: Back to our regularly scheduled program! Random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Advertisements

IT’S BECAUSE I WRITE 9/10

I have been doing a bit of a retrospective over my three years of writing by listing the top 10 things that have happened to me since I have started writing.

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

#6 of 10 – The Story I Took 35 Years to Complete

#7 of 10 – Bourbon Mixology

#8 or 10 – Telephone Call with a St. Louis Legend

———————————–

In this post…

My New Friends

One of the greatest elements to come out of my writing has been the incredible new friends I have picked up via social media. Prior to beginning to publish books in 2013, I wasn’t involved in any form of social media other than LinkedIn. I actually only joined that site as it became a requirement of my job at that time (I ran a private group we had).

While most people are on social media, those who aren’t totally get what I’m saying when I say I had no interest in any form of social media (though, they aren’t reading this since…well, they aren’t on social media). Okay, for those of you on social media and have embraced it forever, how can I explain my disdain for it. Well, it’s like this. You know how you feel about whatever social media platform you don’t use? Well, that’s how I felt about all social media.

What does that mean?

Well, if you are a Facebook person, but you don’t do Twitter, it’s because Facebook provides you with meaningful relationships and time-worthy insight into the lives of friends, family and social media buddies.

Twitter on the other hand…

Well it’s just for people who want to spy on others or share stupid updates on what they are eating right now. You don’t have time for that. Facebook, though. That’s great.

The problem is, you turn it around and it’s the Twitter person who is only making meaningful connections and Facebook is a complete waste of time in their eyes…or Instagram…or Snap Chat. (I barely even know what that one is…I mean who has time for the meaningless interactions…wait, there I go!)

Anyway, in 2013, I joined social media not to make friends, or even interact with others but to promote my work.

Somewhere along this journey, I started making friends. Not just virtual buddies where you like each other’s photos and make an occasional comment… like real friendships. Once I opened up to the concept, and redefined the term “friendship” in my own head, it’s been great. I’ve traded tough to find bourbons with people. I’ve used many of the people I’ve met online to seek advice from. You can’t believe the help I’ve gotten from people I’ve never met or even talked to on the phone with some of the projects I’m working on. I’ve built up interest in my work by interviewing new people with my O.P.U.S. blog.

The biggest surprise has been the collaborations. I’ve got a strong network of friends I’ve been buddies with since grade school. They aren’t necessarily into bourbon and writing like I am. Online, I’ve been able to find people with totally different lives than my own who I completely connect with based on the interests we have. We’ve turned these common interests into these really fun collaborations that evolve into such cool things. I know Evan Haskill, Amanda Hoppes and I have worked together from some really fun posts on Evan’s thebourbonguyandrye.com blog. Jenna Brownson, Amanda Hoppes, Samm Lim and I finished an eBook called Brain Tsunami we will be publishing soon. Evan and I are working on a book that is going to be really strong. Something we would want in our own library so it has to be interest to others, right?

Just this past week, I had someone reach out to me which could prove to be the biggest thing I’ve done to date. I’m not telling you about that one just yet. Nope. You gotta wait for that one until next week because it’s going to close out this series. It’s the capper to an incredible look back at what’s happened to me since I started writing.

All of these connections, and opportunities, come from one source and one thing alone…

It’s because I write!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll finish my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

IT’S BECAUSE I WRITE 8/10

I have been doing a bit of a retrospective over my three years of writing by listing the top 10 things that have happened to me since I have started writing.

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

#6 of 10 – The Story I Took 35 Years to Complete

#7 of 10 – Bourbon Mixology

———————————–

Telephone Call with a St. Louis Legend

Almost as long as I can remember, I’ve  been a fan of local businessman Joe Edwards. As a kid, he was the owner of Blueberry Hill, a local restaurant that was really well known in the area. Joe had opened it way back in 1972.

Joe Edwards_009_hi-res

Joe Edwards at Blueberry Hill, picking out items for the opening of his new Peacock Diner

Inside the restaurant was an eclectic gathering of pop culture items. Lunch boxes, Howdy Doody memorabilia, board games, movie and concert posters and much more filled every nook and cranny of the restaurant. I first became a fan of Joe’s when he made the local news when the creator of Archie comics came in to dine during a visit to St. Louis. As he was looking at Joe’s impressive collection of memorabilia, he noticed one piece of Archie memorabilia he didn’t have in his personal collection but had been searching for: an lunchbox from the early years of the comic.

The creator of the comics tried to buy the lunchbox, but Joe Edwards wouldn’t sell it. Instead, Joe offered a trade. If the Archie creator would put Joe in an Archie comic he would give him the lunchbox.

Deal!

That’s right, a few months later, Archie and the gang go out on a road trip and stopped by Blueberry Hill to meet “cartoon Joe Edwards.”

Man, I was hooked. If you could parlay a lunchbox into getting your mug in a comic book… now that’s business I can understand.

I went on a mission to go to Blueberry Hill, but, my Dad, who was a policeman, wouldn’t take me there. “It’s a bar and it’s in too bad of a neighborhood,” he’d tell me.

The next several years, I continued to catch Joe in the paper promoting Blueberry Hill. When he noticed people writing on the bathroom walls… he noted that the stuff they were writing was either funny or oddly insightful. Deep thoughts kind of stuff. So he encouraged it. You could ask for markers at the bar and write on the walls of the bathroom. Then Joe would take the best sayings and sell them on these “graffiti shirts.”

Dad, “Can will you take me to Blueberry Hill to get one of those graffiti shirts?”

I think you can guess his answer.

But…

Fast forward to when I turn 16.

Guess where the first place I went?

Yep, Blueberry Hill.

Burger, malt and one of those graffiti t-shirts!

Joe was even there.

I’ve continued to go to Blueberry Hill and Joe’s often there. I can’t say I’ve ever said anything more than “Hi” but I’ve continued to follow what he’s done for the area, “The U-City Loop” where Blueberry Hill is domiciled.

What used to be vacant buildings, or drug paraphernalia and voodoo shops is now a vibrant area of restaurants and respectable businesses. Much of this is due to Joe’s efforts. He started buying up property and investing in the area. Soon he owned a hotel, more restaurants, a bowling alley and two music venues in the area. He also headed up the St. Louis Walk of Fame which honors individuals who have lived in St. Louis and contributed to society in some way with a star on the sidewalks of the Loop.

The Loop Trolley

His latest project is an impressive one. He’s bringing trolley cars back to St. Louis. He’s navigated the local regulators for approval and even the Federal government for funding to create a line that will take you from Forest Park, which is a large urban park in St. Louis city where you can enjoy the outdoors and museums to the Loop where you can enjoy amenities like restaurants and shopping. It’s such a great idea it’s unbelievable. On a personal basis, I can’t wait for this to get completed. My Dad’s father, my grandfather, was a trolley car driver in St. Louis. It will just be special for me to ride one of these trolley cars my father used to tell me so much about.

All of this gets me to the story. I just wanted to set the stage to tell you how important Joe Edwards is to St. Louis, and specifically the area known as The Loop, as well as how much I’ve followed his career… from a distance. After my father passed away, and I started writing, the first real book I was working on was the book about my father, Life with Akester.

Part of the book was going to occur at Blueberry Hill. I was going to a couple of concerts at the restaurant (they have an unbelievable concert venue called the Duck Room underneath Blueberry Hill that the “retro-fitted” after it opened by digging out underneath the restaurant). I thought I had better check with Blueberry Hil to make sure this was going to be okay since I would be writing about them and taking some photos for the book.

I sent an email and the woman who responded said I really needed to call her.

I thought this wasn’t good. Was she going to tell me I couldn’t write the book? Why did she need to speak to me?

So, I dialed the number she gave me. We spoke briefly. She said they were fine with the concept of the book. They even had some photos I could use. I started asking a little bit about the history of the restaurant when she said, Joe would be better off answering these questions.

“Joe Edwards?,” I asked.

“Yes, Joe,” she responded.

“Do I set up a time?” I inquired.

“No, he’s here right now, hold on.”

In the background, I hear her say, “Joe, this is Steve from the email. He’s asking about the history of Blueberry Hill.”

Next thing you know… I’m talking to Joe Edwards.

The call was great. Do you know how when you look up to someone, you just want them to be human. When I was a kid I used to idolize baseball players. I’d play street ball and you would stand at the plate with the mannerisms of the ballplayers you liked. All of my friends did it. We used to wait for the opposing team’s players by the hotel right by the stadium for autographs. It was amazing. So many of them would yell at us. Here I am, a 10 year old kid who just wants an autograph of the guy I’m acting like at the plate, and here he is screaming at me. “Don’t you kids have anything better to do.” It’s me, my fellow 10 year old neighbor and his 3 year old brother. Not an overwhelming amount of people mind you.

Anyway, you just want these people to be… people. Well, that phone call with Joe couldn’t have gone any better. He answered every question. Took an interest in my project asking me about it. Just a great guy.

I continue to look up to Joe Edwards for everything he’s done for the area. Most of all, I respect those 30 minutes he spent talking to me about my Dad and my book.

This all happened for one reason…

It’s because I write!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll be continuing on with my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

IT’S BECAUSE I WRITE 7/10

I have been doing a bit of a retrospective over my three years of writing by listing the top 10 things that have happened to me since I have started writing.

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

#6 of 10 – The Story I Took 35 Years to Complete

———————————–

Bourbon Mixology

As I look back on what has happened to me over the previous three years, there probably isn’t a bigger moment than last fall when I published Bourbon Mixology. It’s been my best-selling book to-date.

This book is actually volume 2 in the series.

Yep, my best seller is actually a sequel. The concept from Bourbon Mixology is a spinoff from my Small Brand America series where I focused on small business competing on store shelves against much larger brands. I had done a special edition focusing solely on bourbon distilleries. I noticed many of them used cocktail recipes to promote their brands. I assembled the best of their offerings to write the original Bourbon Mixology book.

The idea for the sequel in that series was to get 50 iconic bars to share their signature bourbon cocktail. It would become a combination of an awesome bourbon cocktail book and a travel guide for these incredibly cool bars.

I published it and did what I do. I just started working on more books. Soon…it started selling…and selling…and selling some more. By the time the holiday season came around hourly sales updates were one of the most exciting things I had going on.

The cool thing is, this little gem continues to find an audience. People apparently really like the idea of these great bars sharing their best bourbon cocktail.

Even with the success of this book, things haven’t changed for me. I’m still writing and hoping to continue the success and expand the audience Bourbon Mixology has found for me!

Pick up your copy of Bourbon Mixology right here!

Bourbon Mixology II Cover

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll be continuing on with my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

IT’S BECAUSE I WRITE 6/10

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

———————————–

Today, I’m going to tell you about a story that took me 35 years to complete…

The first writing assignment I ever got was a one page assignment to write a short fiction story in third grade. My idea was to write this story about two boys, Frank and Dirk, who had heard about this mysterious island called Bear Island. They decided to go off on their own on an adventure to the island.

Doing so meant a  challenging traverse in a kayak on an island they had heard was quite dangerous. Eventually the boys would stumble across the bear that had been the thing of legend in their town.

So I started writing about Frank and Dirk and their friendship. That led to their plan to go to Bear Island. Then I wrote about the the crossing the ocean to get to Bear Island in a kayak. The boys were quickly in over their head when the seas picked up. They paddled harder-and-harder, but the sea was getting angier. Finally, one wave, the size of which the boys had never seen before, lifted them in their kayak and slammed it down onto land. Both boys rendered uncouncious from the impact. Dirk woke up first and shook his friend awake with the line, “Frank, I think we are on Bear Island.”

Then…

That was it. I was out of space. My page was full. I blew the assignment. I never even got to the adventure. They never even encountered the bear.

F.

I went to my Mom and asked her what to do. She read my one-page story in my kid handwritten script (no computers back then) and she told me it was really good.

Wait, she didn’t even get it. This wasn’t complete.

I protested telling her there was no adventure. And the bear. What about the bear?

She told me I didn’t need any of that. The adventure was getting there. The plan, the execution, the angry sea. That was my adventure. That was the story. You leave it where they crash land on Bear Island and let the reader imagine the adventure. You set it up with your stories about mystery and intrigue and then you put your characters in the spot. You have left the reader to decide in their minds what happened to those boys.

Hmmmm.

I mean I think she made all of that up, but it didn’t sound bad.

Taking my Mom’s advice, I brought my story to class with me. We actually had to read them to the class and I have to say I was in good form that day. I really accentuated the tossing and turing in that kayak and I really hit the mark with the line, “Frank, I think we are on Bear Island.”

Applause. My teacher, Mrs. Varusa, loved it too.

A.

Wow, that really fueled my desire to become a writer. It wouldn’t be anything I ever acted on though until 2012/2013 after my Dad passed away.

That story never left me all of those years. I would often think about Frank and Dirk and their adventure. That line too, “Frank, I think we are on Bear Island” just stuck in my head. Like a real movie line where you apply it to everday life (people who are into movie lines will get that reference). For me, “Frank, I think we are on Bear Island” would pop into my head for more than 30 years everytime I was on some new adventure. For example, like when I was walking in the door on the first day of my new job back in 1998 at the company I still work for, I remember that line popping into my head, “Frank, I think we are on Bear Island.”

Yep, just like Mom said. We don’t know what’s going to happen, but an adventure is coming!

About a year into writing and publishing, I got the idea of publishing short stories. The first one I wrote was the Legend of Bear Island.

Haida Bear

The new, updated Legend of Bear Island has the complete history of the island. It has our boys, Frank and Dirk, go on an adventure and now, finally, we get to see exactly what happened to them after regaining conciousness on the beach.

It’s still one of the favorite things I have ever written. The story is inriguing, funny, adventure-filled and immediately brings me back to the third grade version of myself, crafting that story on lined paper with a pencil, sharing it with my Mom and then reading it to the class.

Finishing this gem, only happened to me because I write!

If you would like to check out the Legned of Bear Island, it is available for your Kindle device by clicking here!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll be continuing on with my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

HUUUUUUUGE BOURBON ZEPPELIN DAY

Recently in this blog we’ve been tracking the 10 greatest things that happened to me since I started writing, we’re taking a one week break to cover some breaking news..

On Friday, July 1, at 6:00 a.m. central time, I launched the second edition of Bourbon Zeppelin.  For anyone not familiar, BZ is my “magazine of newsletters” that is written for bourbon fans by bourbon fans with the following photo announcing it on social media and the tagline, “The second edition of Bourbon Zeppelin is bananas:”

BZ Bananas

Luckily, I had taken the day off of work to extend the holiday weekend. In following a “bananas theme” my world pretty much went ape ______!

Immediately, people started reaching out saying how great the issue was. My buddy Evan Haskill made a comment about Instagram being all about Bourbon Zeppelin at one point. It sure seemed that way. I literally couldn’t keep up with all of the posts that were going on about it.

I had people from various bourbon distilleries/bourbon-related products say they would send items for future consideration. The coolest one was Glencairn Glass (the preferred bourbon tasting glasses). They are actually carrying my Bourbon Zeppelin glass on their site now. Check it out:

Bourbon Zeppelin Glencairn GlassYou can see it on Glencairn’s site by clicking here.

One of the coolest things was a short note from my buddy Jenna Brownson. She’s not a bourbon drinker, but she said she enjoyed the issue, in particular my “special report” on the bourbon secondary market. It was just cool to hear someone from outside of the bourbon crew to like what we are doing.

Speaking of Jenna. She loves numbers. Well, when it comes to BZ, I love them as well. My Associate Editor for BZ is a funny, yet serious when it comes to business, gent named Hasse Berg. Together, we live and die by these numbers.

Here’s some cool stats. Our Facebook likes doubled after BZ was published (It was a small base, but cool nonetheless). Our first issue had been published on June 1. It took from June 1 – June 29 to get the number of readers we had in second issue in just two days. Our database of email addresses has doubled in size from June 1 – July 1 all based on people signing up on their own to received BZ emailed directly to them. We had over 100 people on the day issue 2 was released go back and read issue 1.

How about all of that?

Perhaps best of all, we’re being taken seriously in the distilled spirits world. Some of the largest bourbon distillers in the U.S. have us on their P.R. lists. Our reviews are already appearing on the web. Check out this example from Cadee Distillery:

Cadee

I knew we had a fantastic thing going with Bourbon Zeppelin. I had no idea the rest of the world would find out about it so quickly.

PLEASE CHECK OUT BOURBON ZEPPELIN IF YOU HAVEN’T DONE SO ALREADY. YOU CAN READ THE LATEST ISSUE BY CLICKING HERE!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll be continuing on with my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

IT’S BECAUSE I WRITE 5/10

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

———————————–

I’ve already covered four incredible things that have happened to me since I’ve been writing but I’ve got another great one today. Back when I was just getting going I was trying really hard at marketing to launch my brand. I think I’ve got a much more laid back approach now that is better suited for the indie author, but learning is a process, so I had to make some mistakes before I really figured out what I was doing.

One of the things I did was get some t-shirts made for friends and family with my website and twitter name on it. At the same time, a local reporter, Kim Hudson of Fox 2 in St. Louis had just taken over as the local interest story reporter in the morning. She announced if any business wanted to promote their brand to send in a t-shirt from their business and she would wear in for an entire mornings worth of shows (they start here at 4:00 and go to like 9:00 with news in the morning).

I sent in a t-shirt and some books along with information about my writing career.

Then…

I didn’t hear anything. I just figured an independent author wasn’t considered a business since I had seen Kim wearing shirts from local restaurants and shops.

About a month later, I’m at work one day and my Mom calls me… Kim Hudson is wearing my shirt… and she’s talking about me and my books.

Kim Hudson with my SAP Shirt On

Kim Hudson of Fox 2 in St. Louis on air wearing my shirt and holding up my Small Brand America IV: Special Beer Edition book

My Mom recorded the entire mornings worth of news so I got to see it. I guess it was kind of weird they never called first or anything, but it was incredibly cool to see such a great amount of free publicity for my work.

I did notice a small spike in sales of the beer book she spoke about after her appearance so it was really cool. Plus, you never know who gets introduced to you/your work when something like this happens.

Launching an independent writing career is difficult. In reality, this was a fleeting moment that didn’t change my life, but it was a nice early affirmation that you can make things happen if you try different things and work hard enough. It was definitely the confidence booster I needed at that time, and I can’t thank Kim Hudson enough for doing that!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll be continuing on with my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley