IT’S ALL WORKING

There are times when I have an internal battle about this blog. My default posting is best summed up in three words:

I’m __________ busy!

No, that’s not an open spot for an expletive. It’s a blank for an adjective that could be interchanged based on how busy I am with “super” being the lowest setting. It’s kind of like movies have Medium, Large and Jumbo size sodas now.

“Wait, where’s the small?”

“Sir, that’s the medium.”

“The medium is not the medium?”

I don’t want to do some sort of Abbott and Costello routine… you get the idea.

So, when I sit down for my weekly Sunday blog, my first thought is, “I’m going to write about how busy I am…I’m super busy. I’m mega busy. I’m ultra busy. I’m Tyrannosaurus Rex busy.”

“Time out. Tyrannosaurus Rex doesn’t fit your three word busy format Steve.”

Why do I have to have such a smart readership to this blog?

Okay, so I’m not ever Tyrannosaurus Rex busy, but I am always busy and I typically have to fight off the notion to just write about that. Who cares? I mean this is what I signed up for. Everything I’m doing is because I assigned it to myself.

Okay, so I’m chipmunk busy right now, but we’re not talking about that.

What we’re talking about is how great things are going right in my writing career right now.

It’s more than just the books I am working on too. Those are going great. It’s more than the Bourbon Zeppelin newsletter I’ve been talking about as well. That’s going great, too.

“What else is going great?” you ask.

Things.

That’s right, things are just going great right now. In addition to the projects I’ve been talking about my O.P.U.S. interviews are really getting a lot of attention. People really like what I’m doing. I’m 47 interviews into this social experiment and for some reason it’s just taking off.

I woke up to a direct message today, for instance, on Instagram from a person telling me how special those interviews are and to keep on doing it. Little things like that really make the effort so worthwhile.

Recently, my buddy Hasse Berg, a blogger from Denmark I am friends with from Instagram interviewed me for his website. I really took the time to answer his questions and the response from that interview has been fantastic. Hasse reports a 70% uptick in traffic on his site since it’s been posted. That’s amazing. Check out my Hasse Berg interview on his blog by clicking here.

Besides all of this great stuff going on the friendships I continue to make are awesome. It’s truly been a pleasure getting to know so many new people from Twitter and Instagram.

With all of this great stuff going on, I would say things are going pretty well. It may even be safe to say things are even Tyrannosaurus Rex well right now.

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

 

 

 

WHAT ELSE IS GOING ON?

The last few weeks the only topic I’ve covered here is Bourbon Zeppelin. That actually seems about right as it’s been all consuming lately. Still, even with the B.Z. project going full-force right now, I have been working on a few other things.

First up is trifecta of cocktail books I’m working on. I really want to get these done for the holiday season this year. I’m not sure I’ll make it…no, I’m going to make it. I have to make it. Anyway, it’s a struggle to find time to dedicate myself to getting these three projects done, but I will have them ready to go by the fall (I sure hope so).

Next up is Brain Tsunami. This is a collaborative piece with some fellow authors. This one’s actually looking really good. My story is done. I’ve had the intro, my story and my buddy Samm Lim’s edited. Just waiting on one more piece to get done and that person is by far the most dependable of the bunch so I have no worries about completing this one.

I’m also working on a mini cocktail book about some of the best bartenders sharing their signature cocktail. I’m probably halfway done with that piece. I hope I can get this one done for the holidays this year too.

Of course, I would be remiss if I didn’t mention my buddy Evan Haskill. He’s got a fun blog (thebourbonguyandrye) that I like to contribute to. I’ve got an idea for two pieces I’d like to write for him, I just haven’t had time. Soon, though.

Did I mention Bourbon Zeppelin issue #1 is complete?

Yep, it is. I’ve finished all articles, editing and finally have let it go by scheduling it to be delivered on June 1. I’ve even started writing some of the early work on issue #2.

That’s busy enough, right?

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

STILL MORE BOURBON ZEPPELIN NEWS

Have you ever heard an artist say one of the biggest challenges of creating a painting is knowing when it’s done?

I mean you are creating a world and you can continue to refine and enhance it seemingly forever. At some point you simply have to stop and say it’s done.

I’m kind of at that point with Bourbon Zeppelin, my bourbon-themed newsletter. From the standpoint of content, the first issue is almost done. I’m still waiting on two brief articles from contributors but the heavy lifting is definitely done. The layout is complete and the other 95% of the content is written, edited and set in place in the document.

I simply can’t quit going back and adding some new touches to it, though. I’m continually going into B.Z. #1 and reviewing the edited material again, adding new graphics, increasing the links in the articles so readers can be taken to the content they are reading about.

In summary, I don’t actually know how you ever feel like it’s complete and ready for publication.

Man, June 1 at 7:00 a.m. central time can’t come quick enough… because that’s the publication date/time and it’s the only time I think I feel like this first issue is going to be complete. When it is sitting in your email inbox… that’s when issue #1 will be totally done!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!

BIG B.Z. DAY

BZ Promotion Card May 1 2016

Even though technically nothing is happening with my Bourbon Zeppelin newsletter today, it’s still a big day for the project because it’s now one month until launch. It’s also the first time I will be reaching out to the 200+ industry insiders to find out if they have any content they want to share for the inaugural issue.

It’s like the project is finally coming together into something real. Talking about a concept without a tangible project is difficult. I have the vision of exactly what it is, and perhaps I should have created a full blown prototype to show people what I was doing, but I’ve elected to skip that part of the process and just talk about the plan. I believe once I have this first edition published it’s going to be much easier to get even more industry insiders involved.

“Getting people involved” on the production side of the project has been fantastic. I’ve got a crew together which should really be able to put out an interesting read. Take a look at these contributors and what they will be doing with Bourbon Zeppelin:

Mark Hansen – My buddy Mark Hansen is a graphic artist who designs all of my covers. We literally grew up together, living in the same St. Louis suburb. He gives B.Z. its identity with his custom graphics he draws for me (that’s his work in the black and white graphic above). Mark’s also one of those guys who has the ability to really break down a flavor profile by pulling out the unique tastes to it. With his skills he’s going to be doing reviews in each issue with a column titled The Bourbon Whisperer.

Amanda Hoppes – Amanda is a fellow author who will be joining the crew under the name the Bourbon Virgin to give her thoughts on tasting different bourbons for the first time. Amanda has a fun take on her reviews and is looking to expand her horizons beyond the Bud Light and Cherry Bombs she has been drinking up to this point.

Kris and Kate Kettner – Kris and Kate are a husband and wife team who run their own blog (check out: barrelsandmash.com). They are complete bourbon enthusiasts who will be answering questions asked by B.Z. readers. This questions could be anything bourbon related and they will bring a fun take to their responses I am sure.

Sarah Mitchell-Jackson (Sarah’s blog), Suzie Allkins (Suzie’s author’s page) & Lauren Elizabeth – Sarah (England), Suzie (England) and Lauren (Australia) bring an international component to B.Z. None happen to be bourbon fans but they have been able to provide some unique insight about bourbon in their respective countries.

Jerome Faulkner, G, The Bearded Sipper, Evan Haskill (Evan’s blog), Mike Swain, Carl “Los” Laehr, The Shy Associate Editor, Melissa Alexander, Alice Seim & Robin Ricca – These folks round out the contributors on the staff who will be making contributions to help make B.Z. great.

Hasse Berg (Hasse’s blog) – Finally, there’s Hasse Berg. Hasse just joined the crew recently but I’m not sure how I made it as far as I did without him. Hasse is a blogger from Denmark who writes about whiskey. He’s part of the Instagram crew I burn far too much time interacting with online.

Hasse combines three things you don’t often see packaged together…

1). He’s a hellion.

2). He’s a genius.

3). He’s hilarious.

Because he’s a genius, who is hilarious, with a background in “hellionusness” (I made that word up) he’s able to put his thoughts together in the most unique and funny ways (it truly is amazing he does all of this writing in English when his primary language is Danish…again, genius). Anyway, Hasse is going to close out every issue with Hasse Berg’s World… a stream of consciousness piece from the mind of Hasse Berg. It caps each issue with some funny thoughts which I think is going to be great.

As you can see, I’ve got an awesome crew that is going to help me put together an unbelievably great bourbon-focused publication.

Set your alarms for June 1…8:00 a.m. Eastern time/7:00 Central for issue #1 of Bourbon Zeppelin!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!

 

TIME TO TALK BOURBON ZEPPELIN

BZ Logo

After teasing the concept in social media for five months, and working on it for over seven months, it’s finally time to talk about Bourbon Zeppelin…

It’s almost time.

On June 1, 2016, Bourbon Zeppelin will finally launch. Bourbon Zeppelin, or B.Z. as I’m also calling it, is a newsletter I am in the process of creating which will appeal to the moderate to fanatical bourbon fan. In a nutshell, it’s everything bourbon.

You see, bourbon fans love the distilled beverage, but they also want more when it comes to the juice aged in charred white oak barrels. They like the history of bourbon, getting to know the people behind the favorite brands, they love items which help them enjoy bourbon (glassware, bar tools, etc.), they like products which showcase their love for bourbon they even are fans of products made with bourbon (soaps, candies, ice cream and more).

Bourbon has become so popular it seems like this type of information is everywhere if your eyes are open to it, but it’s not in one nice and neat place. That one place is going to be Bourbon Zeppelin.

So why the name Bourbon Zeppelin?

First of all, I love the name. It just came to me one day and then the idea of how I would do this all fell in place after I had that super catchy moniker for it. It’s a little rock ‘n roll.

Bourbon Zeppelin… like Led Zeppelin.

To me that aspect works, because bourbon is the king of distilled spirits rock ‘n roll right now in the U.S. market. Also, like a good rock ‘n roll band whose sound starts to permeate outside of the country where it starts, bourbon is picking up steam around the world. It’s becoming more-and-more popular outside of the U.S. which is cool because bourbon truly is the United States contribution to the world of distilled spirits. Everything else… vodka, rum, brandy, cognac, other forms of whiskey were all created elsewhere.

I also thought the name Bourbon Zeppelin was perfect for this project because zeppelins are used to promote products. B.Z. is going to be promoting the bourbon industry.

Perfection!

The final reason why I really am a fan of the name is the branding opportunities. Zeppelins are cool. Bourbon is cool. Put them together and you’ve got a pretty awesome underlying theme for your brand. My buddy Mark Hansen, a graphic artist, is doing all of my graphics work by hand-drawing my graphics with a vintage look. I’ve got him creating a database of graphics I will be able to use for this publication that will give it an incredible look that is very appealing to the eye.

The plan is to email B.Z. out monthly to my personal email database (300+ and counting) and promote it to my 40,000+ social media followers. The format is single column feature article to open it up, a few words by me, then it’s a three-column format with quick bits about various things bourbon fans are interested in (the bourbon “lifestyle” with products fans will be interested in, group bourbon reviews, bourbon book reviews, a monthly cocktail, the rumor mill, and more).

After the three-column “quick hits” section, it transitions back to a one column format with more articles and regular features (I’ve got a husband and wife team of bourbon experts answering questions about bourbon, a classic reviewer who will be providing detailed tasting notes about a bourbon each month, etc.).

All of the content comes in three ways.

1). I create it.

2). A team of friends from Instagram and Twitter, serving as contributors, helps provide content.

3). Industry insiders.

The “industry insiders” are individuals I have recruited to contribute. I am surveying them on a monthly basis and they respond with potential content for B.Z. I take the best of what my contributors submit and create the newsletter.

Currently, I have over 200 industry insiders. These are people that work for distilleries or adjacent markets (products that either support the bourbon industry or are made of it). I have been able to get them on board by reaching them via email and telling them about the project. Two hundred is a big number, but my initial list was over 700 strong. I’m planning on revisiting the ones that didn’t respond after the first edition is published. It’s difficult getting people to buy into your idea when it’s just a concept. I think even more will be onboard when they see what I am doing with the information/content they would potentially be providing.

So Bourbon Zeppelin is going to be a big hit, right?

I sure hope so. It’s been a long journey getting here. In reality, I have no idea. The way I see it, there are two ways it could go wrong:

1). The audience isn’t there. I think there is going to be a lot of interest in this project, but I don’t know for sure. I do know there is a strong trend to make e-newsletters shorter. People don’t want the Wall Street Journal style in newsletters, they want the USA Today style. This is clearly going to be the opposite of that trend. I am promoting it as the magazine of newsletters and I hope the bourbon fanatics soak up all of this great information like a sponge. Then again, maybe I can’t buck the trend of shorter is better and it’s a flop.

2). Will the contributors keep contributing? These publication goes nowhere if the contributors don’t see the value in what I’m doing. I think this takes care of itself if I shore up number one and it finds an audience. After all, these brands want to promote their products, so I’m guessing if I deliver and audience they want to be there and will contribute, but I haven’t done this before so I don’t know.

I’m hoping B.Z. is big. Really big. The audience looks forward to it being published each month, the industry insiders love what I’m doing and it’s great fun along the way. That would be the ultimate success for this project.

So that my friends is finally the “rest of the story” about Bourbon Zeppelin. Look for that first issue on June 1st.

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!

ZOMBIES + BOURBON

 

Zombie Sign

Recently, I did the impossible. I managed to combine two personal and seemingly unrelated favorites together and it was the best thing since peanut butter met chocolate.

Yep, I managed to combine zombies and bourbon.

I’m on the team over at Evan Haskill’s thebourbonguyandrye.com blog. I put together a post where I, Evan and the Bourbon Virgin rated some of our friends bourbon hoards in terms of preparedness for the zombie apocalypse.

For some reason this piece just worked. I guess it was just the perfect storm of everything working. Obviously, the bourbon component is a no-brainer. People who are reading a bourbon blog expect that part of the equation. I would say zombies are probably as hot as they ever have been based on the number of TV shows dedicated to them so it’s a safe bet to loop them in.

There were a couple of keys that really made the piece work. First, our friends are awesome. They provided us the photos whether they had a great stash or not knowing we were going to be evaluating and judging them in a public forum. That’s pretty cool.

Second, the solid writing of Evan Haskill and Amanda Hoppes, combined with our banter back-and-forth made this comedy gold.

If you haven’t done so already, hop on over to thebourbonguyandrye.com and check it out!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!

PAYDAY = GOLD! (LITERALLY)

April 15 is looming.

There aren’t many dates in American culture as big as this one. Once you get past the big holidays of Christmas, New Year’s, Halloween and the Fourth of July, April 15, tax day, is probably next up on the list. Of course, those other dates are celebrations.

April 15 doesn’t have many of us celebrating.

I’m a little different in that I do relish this time of the year. For me, it’s payday. When I decided to start writing (my first book was published in March of 2013), I decided I couldn’t touch my book money. You do get paid monthly, but if I ended up taking the money out of the bank, I would spend it on frivolous stuff: more lunches out with the work crew, more rounds bought at happy hours, new “iStuff,” etc.

There was some practicality to my approach as well. It wasn’t like I needed book money to live. Leaving it in the bank meant when I had a big expense, say a book getting published and I needed to order 20 copies and mail them out, the money to cover those expenses was there. If I spent my cash, I’d end up spending “house money” on those purchases. That clearly wouldn’t work.

Let’s not forget, I get paid 100% of sales money as well. No taxes are taken out. That doesn’t mean I don’t have to pay taxes, it just means I will be squaring up with the government on what I have determined is the fifth most notable date in the American lexicon.

Starting out in March of 2013, my plan became to leave my money untouched in a separate account unless I had to take money out for expenses. At the end of my fiscal year, April 1, I could then determine what I owe the government and the balance of the cash in the account would be mine (less a base of $100 I would always leave in the account to cover expenses).

Having just completed my third year, I have to say this has worked out great. On April 1, tax money gets transferred over to checking to help square up with the government. I take 1/3 of the balance and transfer it to my kid’s college fund. I like the idea of my books going to help pay for her education.

The next 1/3 goes to charity. I support Love A Cat charity in Hawaii. They help feral cats on the island of Oahu in Hawaii. I really like working with them because the people who run it are incredibly nice, the do great work and they are a really small charity. My book money truly helps them out.

I’ve written in the past about the support of my books in the State of Hawaii and I wanted to give back to the State because they were reading my books back at a time when seemingly no one else was. One of their Board Members had contacted me about my books and we hit it off and I’ve been supporting them with money from my book sales ever since.

The final 1/3 of my money, after taxes, goes to me. I’m big into not just spending it freely, though. I feel like writing is hard work and I want something to show for my effort. I decided to take a portion of my cash I get on April 1, and buy something cool. I do buy some iStuff, a few meals out to celebrate, a bottle or two of bourbon, that type of thing, but I wanted a portion of my cash to go to something special. Something that I could always have. Something that would be treasured even after I’m gone. It had to be something heirloom worthy.

I found it.

GOLD!

That’s right, whenever I write, I’m earning gold. Yep, I take some of my cash and purchase some gold which I keep in a simple jar. I only get to see it this time of the year since I end up putting it in the safety deposit box, but man, it’s cool.

Gold

My gold haul so far after three years of writing

Am I rich?

Nope.

This is just a small portion of my money, and I actually lost money the first year I was writing so this is only two years worth of “book money.” Still, I have 18 grams of gold. A troy ounce is 31.1034768 grams of gold so I’ve got a little more than a 1/2 an ounce of gold.

Why a jar?

I like the way those jars look and even sound on shows like Gold Rush. Gold has a unique clink when it moves around in a glass jar. Man, I love holding that gold in that jar.

I’ve got a long way to go to fill it up, but it’s going to be fun to get it out of the safety deposit box every year and add to my stash.

Shouldn’t it be that way?

Writing… it’s supposed to be fun, right?

Well, when you are filling a jar up with AU with every word you write, it’s pretty darn cool!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: I don’t know what I’ll be talking about on here next week, but something will come up I am sure.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!

SIBLINGHOOD OF THE WORLD BLOGGER AWARD

I was nominated by Sarah Mitchell-Jackson and Jenna Brownson, two of my best buddies from Twitter, for something called the Siblinghood of the World Blogger Award. I’ve been uber busy and just am getting around to do this now.

I apologize for my tardiness to both of these good friends!

Basically, you answer questions and you are supposed to nominate others to answer questions you wrote. Since I’m already late, and I Sarah, Jenna and Tina Williams (I know Tina has already been asked to answer questions) are the only other bloggers I know, I think I’ll just answer the questions. Wait, I do know Evan Haskill. Not sure how he would react to being nominated so I’m going to keep it to just answer Sarah’s and Jenna’s questions.

First up, Sarah’s questions:

 

 

What is your favourite breakfast?

My favorite would be an omelet. I never eat that, though. Mostly black coffee and some sort of nutrition bar. A real grab and go breakfast.

What is the shortest piece you have written?

My first book was just a list of the 101 best Christmas songs. Up to 3 per selection. Interesting and touching story to that one. Ask me about it sometime.

What made you decide to start blogging?

When I began writing I decided I needed something that gave me structure, a way to connect with people and personal accountability. My blog offered all of that.

What is your desk like?

I multitask. I have a TV tray by the couch and it’s where I do most of my work.

Who or what inspires you to write?

I’m a self-published author. There are plenty downside to a going this route. The toughest part is clearly promotion. The upsides, why I truly love doing what I’m doing the way I am doing it is I can write about what I like. It inspires me that I don’t answer to anyone. I write about what I like meaning I’m always passionate about the books I publish.

If it weren’t for social media, how many other writers would you know?

None.

What do you read?

Biographies of interesting people.

If you didn’t write, what would you do instead with the time?

I’m not sure, but I would have some sort of hobby. I can’t sit still. It’s highly unusual for my to do something like sit down and watch TV and not be working.

What do you tell your family about your writing while you are working on something?

Nobody is too interested in my writing at my house usually. It’s just something I do on my own.

What is your favourite word and why?

Payday

Next up, it’s Jenna’s questions:

What was the best book you were ever told you “had to” read, i.e., assigned for school reading?

The Ousiders

You blog. Do you write other than your blog? If so, what do you write?

I write constantly. I’ve written and published over 50 books and short stories. I’m currently working on 7 books. I write two newsletters, one dedicated to my writing and another dedicated to the love of bourbon. I have a second blog where I interview people (steveakley.tumblr.com). I’m launching a newsletter for my friends at Ozark Distillery. Plus, I write at least a 1/2 dozen newsletters at my job and they just asked me to start a few new ones.

How do you take your coffee? If you don’t drink coffee, how can you consider yourself a serious writer?

Black coffee and I like a dark roast.

What’s your day job? What education/training did you have in order to get said “day job”?

I am a product manager. Most of my job focuses on communication and training. I have an MBA but most of what I bring to my job is self-taught. I’m an architect of training events and I have a knack for designing them which is something I have managed to get pretty good at over time.

What do you do for exercise?

I walk ever morning around 4:45 a.m.

 

MY OTHER LOVE

You know, you can never quite be sure where life is going to take you. A while back, I made the bold move to write about something that I deeply love: that “something” is bourbon. For those of you who are regular readers here, you have read about my success in self-publishing on Amazon, Bourbon Mixology, and my most recent project, Bourbon Zeppelin.

I’m going to venture a guess that many of you find yourselves here reading these words in the hopes that I will share a new “must-have” offering or point you to a wonderful new way to enjoy this magical elixir.

Not today.

Because I think today it’s important for you to understand that I made a difficult choice some time ago. There are, in fact, two things I truly love, but presuming one would gain more traction than the other, I chose bourbon over my other love.

Had it been a different morning, had I been in a gentler mindset, had I the courage to take the “road less travelled,” I may have put bourbon to the side and chosen differently. Alas, I did not, but I am here today to tell you about that secret love of mine.

I am a noodler.

At first blush, you might be thinking to yourself, “Hey, who doesn’t like a big plate of spaghetti,” or maybe you prefer something a little more exotic, say udon or lo mein. And while I have always been a huge fan of carbs, I’m not talking about pasta.

Noodling is not about something as trivial and mundane as loving a certain sort of food.

Noodling is a lifestyle, a passion, a love.

For those of you not familiar, noodling is basically fishing with your hands. A noodler feels around snake-infested water with his hands and feet searching for a large hole. Then, the noodler goes underwater to ram his fist into the discovered hole. The result is usually the sensation of teeth latching onto the noodler’s hand. You see, the hole is the catfish’s home and it chomps on the intruder to get it to go away. But we noodlers don’t shy away from this attempt to scare us off. The latching on by the catfish is the signal to the noodler to start with the extraction. The noodler then has the task of dragging his catch—still latched onto his arm—out of the water and either onto shore, or into a boat. This must be done quickly, and certainly quickly enough so that the submersed noodler does not run out of breath. If the noodler can retrieve his arm from the grip of the catfish’s many teeth, then he’s having fish for dinner.

I might have chosen to write about the fifty greatest noodling adventures I’ve been on. (I have hundreds to choose from.) I might have even thought to tell about the minor amputation I suffered over a thirty-two pound Massachusetts bottom dweller. Had I gone the noodle route, I could have written volumes of recipes and shared tips for long-term storage of catfish who weigh in over twenty pounds. My largest “pull”—that’s what we call it—was a sixty-four pounder out of the Tennessee River. I’ve got two deep scars to solidify the memory, and the smell of that beast roasting over the July campfire will not soon be forgotten.

April 1

Here I am, pulling a good one!

There is a lot of information out there on noodling. Some good, some bad. I long considered becoming a force of advocacy for the ancient skill.

But instead, I went with my other love. Bourbon.

I’m not sure if it was the better choice. But I had to pick one: there simply isn’t time in one’s short lifespan to do justice to both.

Please know that every time I raise my snifter to sample a new variation on this beverage, I silently toast the catfish—both those I caught and those that didn’t try to scare me away by latching on. It is not lost on me that those who remained quiet kept themselves safe in their silence.

Not ever once did one scream out, and certainly there was never an occasion when I heard anything that sounded even remotely like: “APRIL FOOLS!”

This is not Steve Akley writing this post. This is his friend and fellow writer Jenna Brownson. Steve came up with this idea to guest blog—or maybe guest blog bomb—today. I was happy to play along.

You can find me blogging at www.jennabrownson.com, tweeting under @jennabrownson, and facebooking at jenna.brownson.author.

You get good ol’ Steve back with his next post. Ask him to share the photo of his chomped right pinky finger.

Happy April 1st.

See where Steve took over Jenna’s blog for April Fool’s Day by clicking here!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: My fiscal year ends April 1st. What am I spending my book money on this year?

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!

MY VISIT TO OZARK DISTILLERY

Ozark Distillery Building

Ozark Distillery in Osage Beach, Missouri, about 3 hours from my home in St. Louis

Last week I wrote the fact I was preparing to start work at Ozark Distillery. Well, that happened last Sunday and Monday and I can’t begin to tell you how cool this opportunity was.

Owners Dave & Tiffhany Hoffman simply could not have been nicer. Dave, who handles production, had the perfect scenario aligned for a guy who is interested in bourbon. He had two barrels perfectly aged and ready to go. He had a previously cooked mash perfectly fermented and ready to distill. This meant I could see the entire process. Dave and I milled the corn, barley and grains. We cooked a mash. We distilled a fermented mash. We emptied two barrels. We filled bottles, corked them, sealed and labeled them.

Did I mention we drank some bourbon?

It was, without a doubt, one of the most interesting, fun and exciting activities I have ever done.

So what happens now?

Well, while I had a lot of fun, I was also working. During the down times, I was interviewing Dave in preparation for writing a book about Ozark Distillery. The plan is to make this book available on Amazon and in their gift shop. I’ve already started some preliminary work on the book. I’ve interviewed a bourbon historian and started reading a book on the history of bourbon recommended by the bourbon historian. Dave wants a little history mixed in with his story so this should be very helpful.

I have to tell you, if every book was as fun to write as this one has been, I’d have a 1,000 books in my catalog!

At Ozark Distillery

Here’s me, as happy as can be, checking out some bourbon aging in the barrel house.

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Next Week: Nothing planned, we’ll see what comes up next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

Home Phone: I’m not giving you that!