Tag Archives: business


Almost as soon as I started writing, some 3 1/2 years ago, I started this blog. In many ways it has been the backbone of my writing. There was an accountability to posting every Sunday with information about what was happening with my writing.

Now, as the excitement of all the things I blogged about here are actually happening, it’s a struggle to find time to do one of the things that got me to where I was trying to go for so long.

With the newfound success of The Bourbon Show, my podcast, and the increasing popularity of my email magazine Bourbon Zeppelin, I simply don’t have time to do the things I once was doing.

Changing things up do not come without self-doubt and worry. My career has always been in sales. Once you get some big accounts, you shouldn’t quit prospecting and doing the basic things you always did to get you there otherwise you end up in trouble if you lose one of those big accounts.

For that reason, I’m not quitting anything, but I am scaling back. The following four changes are steps I am making to ensure I am putting out the best products I can for those who are fans of my work:

  1. This blog is going from a weekly posting to sporadic. I’m just going to do it as time allows/check-in when there is something important going on.
  2. My other blog, O.P.U.S., the same thing. I will do an occasional interview and post it, but I’m not going to actively look to adhere to a schedule.
  3. Currently, I publish a newsletter about my writing 6 times a year. I’m going to publish an issue in December and then scale back to the publishing it from time-to-time.
  4. Since I started writing I always had 2, 3, 4, 5… many books I was working on at a time. I still want to write, but one book at a time is enough.

Why now?

What’s changed?

While there is always just an overall sense of always sinking, there was a recent incident, though, that totally could have been avoided with more time to dedicate to focusing on making more things better instead of doing so much.

I had a few phone calls from the good people at Independent Stave Company (ISC)… the barrel manufacturers used by much of the bourbon industry. Just tremendous individuals that run a fine company. I met with three of their people via teleconference. I have a podcast interview set-up with their CEO very soon. I worked with one of their key people on an article for the October 1 issue of Bourbon Zeppelin.

It got published a week ago Saturday. It went out at 7:00 a.m. my time. By 7:04 I got an email from one of my contacts there. I was excited. They finally got to see the article I put together for them.

Instead the note was, “You called us International Stave Company. Can you fix that?”

No, I could not.

Once again, the staff there was great. These people couldn’t be nicer and were very understanding. We’re still good with the interview for the podcast… all of that. I was crushed, though. Twenty-five people are writers for that publication. All of us work for free because we love bourbon and like the idea of promoting it as this group project. We want it to be professional. We want it to have the respect of our friends, family and the industry.

And… I’m calling one of the biggest players in the game by the wrong name.

That can’t happen. Well, at least I have to ensure it can’t happen again.

Look, I know it was a mistake. Mistakes can be made… even if I make these changes. I simply don’t feel I had myself in the best situation to succeed by trying to do to much and I’m taking some steps to correct it.

Again, not going away… just trying to be better… at everything.


Write Steve Write! is an occasional blog by author Steve Akley. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Follow/check-in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign-up for Bourbon Zeppelin (bourbon newsletter)/See Past Issues: Click here!

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The Bourbon Show on iTunes: Download it here!

The Bourbon Show on Google Play: Download it here!

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Twitter: @steveakley

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I have been doing a bit of a retrospective over my three years of writing by listing the top 10 things that have happened to me since I have started writing.

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

#6 of 10 – The Story I Took 35 Years to Complete

#7 of 10 – Bourbon Mixology


Telephone Call with a St. Louis Legend

Almost as long as I can remember, I’ve  been a fan of local businessman Joe Edwards. As a kid, he was the owner of Blueberry Hill, a local restaurant that was really well known in the area. Joe had opened it way back in 1972.

Joe Edwards_009_hi-res

Joe Edwards at Blueberry Hill, picking out items for the opening of his new Peacock Diner

Inside the restaurant was an eclectic gathering of pop culture items. Lunch boxes, Howdy Doody memorabilia, board games, movie and concert posters and much more filled every nook and cranny of the restaurant. I first became a fan of Joe’s when he made the local news when the creator of Archie comics came in to dine during a visit to St. Louis. As he was looking at Joe’s impressive collection of memorabilia, he noticed one piece of Archie memorabilia he didn’t have in his personal collection but had been searching for: an lunchbox from the early years of the comic.

The creator of the comics tried to buy the lunchbox, but Joe Edwards wouldn’t sell it. Instead, Joe offered a trade. If the Archie creator would put Joe in an Archie comic he would give him the lunchbox.


That’s right, a few months later, Archie and the gang go out on a road trip and stopped by Blueberry Hill to meet “cartoon Joe Edwards.”

Man, I was hooked. If you could parlay a lunchbox into getting your mug in a comic book… now that’s business I can understand.

I went on a mission to go to Blueberry Hill, but, my Dad, who was a policeman, wouldn’t take me there. “It’s a bar and it’s in too bad of a neighborhood,” he’d tell me.

The next several years, I continued to catch Joe in the paper promoting Blueberry Hill. When he noticed people writing on the bathroom walls… he noted that the stuff they were writing was either funny or oddly insightful. Deep thoughts kind of stuff. So he encouraged it. You could ask for markers at the bar and write on the walls of the bathroom. Then Joe would take the best sayings and sell them on these “graffiti shirts.”

Dad, “Can will you take me to Blueberry Hill to get one of those graffiti shirts?”

I think you can guess his answer.


Fast forward to when I turn 16.

Guess where the first place I went?

Yep, Blueberry Hill.

Burger, malt and one of those graffiti t-shirts!

Joe was even there.

I’ve continued to go to Blueberry Hill and Joe’s often there. I can’t say I’ve ever said anything more than “Hi” but I’ve continued to follow what he’s done for the area, “The U-City Loop” where Blueberry Hill is domiciled.

What used to be vacant buildings, or drug paraphernalia and voodoo shops is now a vibrant area of restaurants and respectable businesses. Much of this is due to Joe’s efforts. He started buying up property and investing in the area. Soon he owned a hotel, more restaurants, a bowling alley and two music venues in the area. He also headed up the St. Louis Walk of Fame which honors individuals who have lived in St. Louis and contributed to society in some way with a star on the sidewalks of the Loop.

The Loop Trolley

His latest project is an impressive one. He’s bringing trolley cars back to St. Louis. He’s navigated the local regulators for approval and even the Federal government for funding to create a line that will take you from Forest Park, which is a large urban park in St. Louis city where you can enjoy the outdoors and museums to the Loop where you can enjoy amenities like restaurants and shopping. It’s such a great idea it’s unbelievable. On a personal basis, I can’t wait for this to get completed. My Dad’s father, my grandfather, was a trolley car driver in St. Louis. It will just be special for me to ride one of these trolley cars my father used to tell me so much about.

All of this gets me to the story. I just wanted to set the stage to tell you how important Joe Edwards is to St. Louis, and specifically the area known as The Loop, as well as how much I’ve followed his career… from a distance. After my father passed away, and I started writing, the first real book I was working on was the book about my father, Life with Akester.

Part of the book was going to occur at Blueberry Hill. I was going to a couple of concerts at the restaurant (they have an unbelievable concert venue called the Duck Room underneath Blueberry Hill that the “retro-fitted” after it opened by digging out underneath the restaurant). I thought I had better check with Blueberry Hil to make sure this was going to be okay since I would be writing about them and taking some photos for the book.

I sent an email and the woman who responded said I really needed to call her.

I thought this wasn’t good. Was she going to tell me I couldn’t write the book? Why did she need to speak to me?

So, I dialed the number she gave me. We spoke briefly. She said they were fine with the concept of the book. They even had some photos I could use. I started asking a little bit about the history of the restaurant when she said, Joe would be better off answering these questions.

“Joe Edwards?,” I asked.

“Yes, Joe,” she responded.

“Do I set up a time?” I inquired.

“No, he’s here right now, hold on.”

In the background, I hear her say, “Joe, this is Steve from the email. He’s asking about the history of Blueberry Hill.”

Next thing you know… I’m talking to Joe Edwards.

The call was great. Do you know how when you look up to someone, you just want them to be human. When I was a kid I used to idolize baseball players. I’d play street ball and you would stand at the plate with the mannerisms of the ballplayers you liked. All of my friends did it. We used to wait for the opposing team’s players by the hotel right by the stadium for autographs. It was amazing. So many of them would yell at us. Here I am, a 10 year old kid who just wants an autograph of the guy I’m acting like at the plate, and here he is screaming at me. “Don’t you kids have anything better to do.” It’s me, my fellow 10 year old neighbor and his 3 year old brother. Not an overwhelming amount of people mind you.

Anyway, you just want these people to be… people. Well, that phone call with Joe couldn’t have gone any better. He answered every question. Took an interest in my project asking me about it. Just a great guy.

I continue to look up to Joe Edwards for everything he’s done for the area. Most of all, I respect those 30 minutes he spent talking to me about my Dad and my book.

This all happened for one reason…

It’s because I write!


Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: We’ll be continuing on with my “It’s Because I Write” series next week!

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

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I’m preparing to face something completely different in my writing career very soon, and it’s more than a little daunting…

One of the projects I’ve been writing about on this blog is entitled, Architect of Passion. It’s a biography of Kaua’i businessman Greg Schredder. The first draft of the book is complete and I’m in the process of going through the first round of editing.

Once the first round is complete, I’m going to send a copy to Greg for him to review.


Think about it. I’m going to send a book to a person about that person’s life. I mean it’s his life! He’s been involved in it for well… his entire life!

I, on the other hand, have only known Greg Schredder through a series of phone interviews over the last few months. How can I possibly encapsulate everything he’s done and accomplished over the course of his personal and professional life in 100 pages?

Well, from my perspective, the work is solid and we’ve collaborated to make a great book. It flows. It tells a story and relies on the facts. It hits the highlights and really provides great insight on what makes Greg Schredder.

Still, there is this deep-seeded fear of “What if he doesn’t like it?”

I mean I know we can fix anything in terms of writing, but really all I want him to be is proud of the work. I want to introduce people to Greg Schredder and, yes, I want to sell books, but those goals really pale to the biggest questions hanging out there…

Will he like it?

I guess I’ll know the answer to that one pretty soon!