Tag Archives: social media


When I see the tears of an Olympic athlete in the medal ceremony, I get it.

I don’t think the broadcasters do.

First of all, I love the Olympics. This is an Olympic year and best of all it’s a Summer Olympics year! (I love those even more than the Winter Olympics.) I can’t say I’m a fan of how the TV coverage goes with the Olympics, though. They turn the event into a drama where each person’s grandmother having just died as they were boarding the plane to head out to the Olympic hosting city.

I just like the competition.

The idea that if you can beat your competitors at this event you are the best in the world, at that moment in time, in your chosen activity. It’s powerful to think about it in that way, but it’s true… somewhat true… at least as truthful as we could ever get (Trust me, I know there are other factors here which doesn’t make the statement “best in the world 100% absolute truth” but while you may be able to talk in theory how you could make the Olympics better, in reality this is as good as it gets right now to benchmark competition and that’s what I’m talking about today.)

The idea of being the best in the world, standing on a pedestal with your country’s national anthem playing… you representing your entire nation… “We are the best in the world at the 200m,” that’s powerful stuff.

That’s certainly a component number one to those tears you see. The media gets that.

Yes, grandma’s death as our athlete boarded the plane is the second component (or whatever tragedy has bestowed them). The media devours this aspect. As the music starts playing, the tears flowing, Jim Nance reminding us, “Her grandmother died just as Delta Flight 322 pulled back from the gate. Her final words were, ‘Win the gold Lonnie.'”

I think the biggest reason for the tears is what they don’t talk about. It’s a lifetime of preparation. It’s getting up at 3:30 every morning to start training at 4:00 a.m. It’s skipping holiday treats to stay on the program. It’s prioritizing training over normal socialization for a young person. Not being able to go out with friends and have fun… a sole purpose and focus on being the best in the world at something. That moment has arrived as the anthem is cued.

The dream is here.

The dream is now.

In my own way, I believe I am taking a large step towards realizing my dreams this coming week. On Friday, February 12, my reformatted newsletter comes out. It’s been a large focus of what I’ve been doing over the last four months.

Over these past four months I’ve been working hard behind the scenes to forge a path of “Where do I go from here?” I’ve got a fairly large catalog of work. I’ve got a decent-sized fanbase. I even have a hit on my hands with my book Bourbon Mixology which continues to sell well.

My plan to better engage my readers and social media followers starts with this edition of SAP News, my newsletter. I’m introducing what I’m calling a “magazine style” format… not in look, but content. Each issue will have original content: interviews, product tastings/demos, showcasing the talents of fellow artists, contests, free book giveaways. My old content was simply to provide an update with what was going on with my writing.

I feel like this shift in approach is going to be real big for me. It’s going to generate excitement and enthusiasm for the publication of SAP News, and in-turn, my writing.

Of course, you never know. The 200 meter race for instance, starts out with 50+ racers at the start of the Olympics. Through qualifying rounds they narrow the field to eight before the start of the final heat.

Don’t all eight, or 50+ for that matter, think it’s going to be them?

Don’t all of them presume this Olympic is going to be their moment?

Their culmination of a lifetime in training.

Their time as the best in the world?

Their final tribute to their dead NoNa?

No matter what happens on Friday, I’m good. I’ve got a whole business plan lined out for 2016 that I will adhere to whether Friday’s SAP News draws unprecedented interest in my work or it’s met with a collective yawn.

If it does generate a buzz, who knows, I might even shed a tear.

I miss you NoNa!


Next week I’ll reveal the people who have an influence on my interview style.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign Up for Steve’s Newsletters: Email Registration

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Home Phone: I’m not giving you that!



If I was so organized as to maintain a bucketlist of what I wanted to accomplish with my writing career (trust me I am not that organized), publishing a magazine would be at the top of the list.

Magazines just seem so unconfined.

Take a magazine like Esquire for instance:

Question: What’s going to be the focus of the Esquire next month?

Answer: Who knows?

Seriously, there might be an article on the best cars to buy in 2016, followed by great gifts for guys, then it might be the best artisan coffee roasters sandwiched between a full-length feature on Colombian drug lords. Oh yeah, there might even be a hottest celebrity bikini bods photo layout in there too.

Magazines. That’s where it’s at!

The dream of running a magazine? Yeah, that’s probably not going to happen. In fact, there might not be a worse time to run a magazine than right now. The industry hasn’t yet figured out how to cater to consumer who use their phone as a 24-hour newsfeed. A paper publication delivered once a month by the United States Postal Service?

Seems a little outdated, right?

This seemingly unattainable goal might yet still have a chance, though. Recently, a new friend Elisa Cavassi…aka PicTakerGirl, aka ElisaQueens, aka the Diva of ECImagesNYC, gave me a little pep talk about social media. She told me my 27,000+ Twitter followers are my audience. They are my “suscribers” to the content I’m putting out there.

With Elisa’s direction, I got to thinking about my newsletter. How it’s pretty much a basic recap of what’s going on in my writing career, but it could be so much more. I could make it like a magazine with interesting content. If I can deliver on the “interesting” quotient, my “subscribers” are almost certainly going to be more interested in my writing.

Symbiotic, right?

With this in mind, I’m overhauling my newsletter, starting with my first edition in 2016 (scheduled for February 1, 2016). Yes, I will have an update on what’s happening with my writing, but I’m also going to have some interesting content like sampling new products, profiles of fellow artists, contests, etc. (If anyone knows Kate Upton, please tell her I’m interested in a photoshoot). Plus, Elisa’s willing to allow me to feature one of her photos in each issue. I’ve even got some sponsors lined up.

Pretty cool, eh?

Who needs a magazine? I’m the Editor of SAP News (SAP = Steve Akley Publishing)!

If you don’t want to miss out, please sign up for the newsletter by clicking here. By doing so now, you’ll even get to see the final edition of my current format to be delivered on December 1, which features none other than Elisa herself in an interview, as well as some of her photos.


Follow me on Twitter (@steveakley) and/or Instagram (@steveakley)

Follow Elisa Cavassi on Twitter (@ElisaQueens) and/or Instagram (@pictakergirl)