Tag Archives: Whisky

WHAT TO DO? WHAT TO DO!

Almost as soon as I started writing, some 3 1/2 years ago, I started this blog. In many ways it has been the backbone of my writing. There was an accountability to posting every Sunday with information about what was happening with my writing.

Now, as the excitement of all the things I blogged about here are actually happening, it’s a struggle to find time to do one of the things that got me to where I was trying to go for so long.

With the newfound success of The Bourbon Show, my podcast, and the increasing popularity of my email magazine Bourbon Zeppelin, I simply don’t have time to do the things I once was doing.

Changing things up do not come without self-doubt and worry. My career has always been in sales. Once you get some big accounts, you shouldn’t quit prospecting and doing the basic things you always did to get you there otherwise you end up in trouble if you lose one of those big accounts.

For that reason, I’m not quitting anything, but I am scaling back. The following four changes are steps I am making to ensure I am putting out the best products I can for those who are fans of my work:

  1. This blog is going from a weekly posting to sporadic. I’m just going to do it as time allows/check-in when there is something important going on.
  2. My other blog, O.P.U.S., the same thing. I will do an occasional interview and post it, but I’m not going to actively look to adhere to a schedule.
  3. Currently, I publish a newsletter about my writing 6 times a year. I’m going to publish an issue in December and then scale back to the publishing it from time-to-time.
  4. Since I started writing I always had 2, 3, 4, 5… many books I was working on at a time. I still want to write, but one book at a time is enough.

Why now?

What’s changed?

While there is always just an overall sense of always sinking, there was a recent incident, though, that totally could have been avoided with more time to dedicate to focusing on making more things better instead of doing so much.

I had a few phone calls from the good people at Independent Stave Company (ISC)… the barrel manufacturers used by much of the bourbon industry. Just tremendous individuals that run a fine company. I met with three of their people via teleconference. I have a podcast interview set-up with their CEO very soon. I worked with one of their key people on an article for the October 1 issue of Bourbon Zeppelin.

It got published a week ago Saturday. It went out at 7:00 a.m. my time. By 7:04 I got an email from one of my contacts there. I was excited. They finally got to see the article I put together for them.

Instead the note was, “You called us International Stave Company. Can you fix that?”

No, I could not.

Once again, the staff there was great. These people couldn’t be nicer and were very understanding. We’re still good with the interview for the podcast… all of that. I was crushed, though. Twenty-five people are writers for that publication. All of us work for free because we love bourbon and like the idea of promoting it as this group project. We want it to be professional. We want it to have the respect of our friends, family and the industry.

And… I’m calling one of the biggest players in the game by the wrong name.

That can’t happen. Well, at least I have to ensure it can’t happen again.

Look, I know it was a mistake. Mistakes can be made… even if I make these changes. I simply don’t feel I had myself in the best situation to succeed by trying to do to much and I’m taking some steps to correct it.

Again, not going away… just trying to be better… at everything.

____________________

Write Steve Write! is an occasional blog by author Steve Akley. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Follow/check-in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign-up for Bourbon Zeppelin (bourbon newsletter)/See Past Issues: Click here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

The Bourbon Show on iTunes: Download it here!

The Bourbon Show on Google Play: Download it here!

The Bourbon Show on Stitcher: Download it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

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HOW LONG IS YOUR WRITING “TO-DO” LIST?

On Friday, I sat down and started to write down what I needed to do to get caught up with my writing over the weekend. I stopped at line 15 knowing I already had more than I could accomplish.

When you are self-published author trying to build a personal brand, it’s easy to overwhelm yourself. After all, you are doing the jobs a team would be assisting you with had you gone the traditional route.

The good news is, things are starting to pay-off for me. Hard work is getting recognized. My latest project, The Bourbon Show, which is a podcast/collaboration with Evan Haskill and Seth Brown, is really doing well. People seem to really like it both in terms of feedback received and the all-important download stats.Also, the industry is taking note. We are lining up some incredible guests for future shows.

I honestly don’t know what the endgame is with my writing/online magazine publishing/podcasting career, but I do know it’s fun. Yes, I have a list of over 15 things I need to be doing right now… and I will get to them, but I have to say everything that is going remains something I like to do.

As long as it stays that way, and I continue to work hard, I’m convinced everything else will simply fall into place.

__________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: More random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

The Bourbon Show on iTunes: Download it here!

The Bourbon Show on Google Play: Download it here!

The Bourbon Show on Stitcher: Download it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

THE BOURBON SHOW – #1!

I’ve already written several times in this blog about the podcast I’ve been working on. Well, on September 1, at 8:00 a.m. Eastern time, it officially launched.

My cohosts Seth Brown, Evan Haskill and I wondered what would happen next. We had listened to some competitors offerings out there and believed we had a superior product to what they were putting out there… but you just don’t know. Are you really objective enough to really provide an evaluation of someone else’s work versus yours?

Not long after the launch, an incredible thing happened next…

We started trending on iTunes… the largest provider in the world of podcast content. When you search the all important (for us) “bourbon” category…we cracked the top 20…then the top 10…then each hour it seemed like we were moving up a notch or two. By dinner, we were ranked #3.

We went to bed with the second most downloaded bourbon podcast. By day two…we hit #1. Our “wildest dream” goal and we made it in two days.

It’s now September 4 as I write this and we did fall back to #2. The biggest competitor on the market has been doing this nearly two years and has over 60 shows. We couldn’t hold that top spot with only one ourselves but it has proved to us we can be #1 and it’s a position we can maintain if we continue to produce a quality offering.

The best part has been the feedback. People love our show. They like the humor…the bourbon talk…the news and our guest Christine Riggleman of Silverback Distillery. Basically, we seemingly have the perfect combo of format and personality.

We look forward to doing this for a long time!

WE HIT #1 ON ITUNES… I STILL CAN’T BELIEVE IT!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: More random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

The Bourbon Show on iTunes: Download it here!

The Bourbon Show on Google Play: Download it here!

The Bourbon Show on Stitcher: Download it here!

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

BOURBON – MY BUSINESS

2016-tshirt

I have spent the last 4 days in Kentucky, making the loop from Louisville, down to Loretto and over to Lexington. The area known as the Bourbon Trail. For a person who loves bourbon as much as I do, this is my Disney World. I’ve toured 11 distilleries while I’ve been here.

As much fun as it has been (I did get the cool t-shirt pictured above for visiting all of the distilleries on the Trail), I’ve also come to realize this is my business while I’ve been here. I am sure a couple of tour guides thought here is another disengaged guy going through the motions in life as I had my iPhone out typing away while they were talking during a tour. I wasn’t texting, or playing Pokemon Go, I was taking notes. What I was taking in while I was there is going to help tremendously with Bourbon Zeppelin and two bourbon-themed books I am working on.

I’m in my Louisville hotel now, preparing to head home, but I’m already planning my next trip. There is more I want to see, do and learn. Some of that education will come from going back to some of the places I went to over the past several days. Still more will come from new places I visit. With a multiple bourbon books in the works, a bourbon eMagazine and a bourbon podcast, I will probably want to set up some interviews with key individuals the next time I come as well.

Yep, the Bourbon Trail is going to be my new “home away from home.” That sounds pretty good to me…

After all, bourbon is my business!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: More random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

PODCAST UPDATE

The biggest thing I have going on in my writing career at the moment is my new podcast, “The Bourbon Show.”

“Whoa!”

“Time out!”

“FOUL!”

“WTF?”

Okay, I realize you may initially be confused about a blog, entitled, “Write Steve Write!” updating you on a podcast. It’s a different form of media, right? You didn’t just click on the “Podcast Steve Podcast!” blog… this is supposed to be about writing.

Okay, just hang with me for a moment. I will get to the tie-in very soon.

So, back to the podcast, it was off to a brief rocky start. I’ve partnered with Seth Brown, a person I met through a friend and I know on Instagram to launch the ABV Network, a podcast channel featuring shows with alcohol themes. Our first equipment test failed miserably when I had problems with the electronics. Something was wrong with Skype for me and we couldn’t connect.

We tried again this past week and boom, it worked perfectly. We even recorded our test and Seth put the call together with theme music just to give it a feel for what our show will sound like.

Okay…the writing. Yes, there is writing. In fact, that’s one of the main attributes I bring to the partnership. Seth and I aren’t professionals. We can just flip on the mics, start talking and assume it’s going to be great content. We have to carefully plan, and put together a true show with segments and topics to discuss.

I have everything scripted including the questions for our guest (our format will have a guest from the bourbon industry on each show). We don’t read the script during the show. We want it to be conversational, but it provides us with the guidance we need to deliver a fun, informative and interesting show.

Our final step prior to our first show occurs tonight. We have a Skype meeting with Evan Haskill, who is joining us on The Bourbon Show as our announcer/news reader. Evan will also interact with us on segments throughout the show. Tonight, the three of us get together for the first time. We’ll do a systems check to make sure Seth can work through what he needs for a call with three people on it. We’ve also got a meeting (with an agenda I wrote… see, more writing) to cover all of the small details we need to get this first show out there (what date will it be available, what bourbon we will be drinking on show #1, finalize the script, etc.).

Assuming everything goes well, we tape our first show on Tuesday, August 23.

Like every adventure my writing has taken me on, this is a wild one. I can’t even believe it’s happening.

But it is.

More details soon because you aren’t going to want to miss this show.

_________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: More random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

WHAT’S NEXT?

Have just completed a 10 part series reflecting back on my writing, I picked up the laptop this morning and wondered “Where do I go from here?”

It’s interesting that a question about what to write next for this blog is also reflective of my writing in general. Over the next several week I will be publishing 3 books. Brain Tsunami, Bourbon Mixology (volume 3) and Coffee & Holiday Mixology.

These three books represent the culmination of some really hard work. Normally, this would simply get me working on three new projects (maybe 5). With the successful launch of my Bourbon Zeppelin newsletter, and the launch of a podcast network (abvnetwork.com), I have to be much more cautious about what I am doing to ensure I don’t overextend myself.

Once these are published, I’m going to focus solely on two books. One is a collaborative piece with blogger Evan Haskill. This is more of a research piece… something you can do while watching TV. The other is a biography. I’m not saying who it is just yet, but let’s just say it’s going to appeal to my growing audience of bourbon fans.

I am excited about these two new project. I think both are going to be well received and I look forward to what the future brings.

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: More random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley

IT’S BECAUSE I WRITE 10/10

I have been doing a bit of a retrospective over my three years of writing by listing the top 10 things that have happened to me since I have started writing.

Topics Covered So Far:

#1 of 10 – My O.P.U.S. Blog

#2 of 10 – Bourbon Zeppelin

#3 of 10 – Meeting a Hero of Mine

#4 of 10 – My Love Affair with Hawaii

#5 of 10 – The Time My Books Were Featured on TV

#6 of 10 – The Story I Took 35 Years to Complete

#7 of 10 – Bourbon Mixology

#8 or 10 – Telephone Call with a St. Louis Legend

#9 of 10 – My Social Media Friends/Collaborations

———————————–

In this post…

My Next Adventure

Wow… this is it. I’m already at number 10 and i think I could do 10 more of these. As I close out this series with this post, it’s my hope you take away how much it has meant to me to simply start writing. It all began in late December 2012, after my father passed away. I published my first book in March of 2013. It’s been nothing but a positive experience, or as this series has shown, perhaps better stated a series of positive experiences.

That leads us to one final story here. This one wasn’t in the mix when I started this series. In fact, three weeks ago it wasn’t even something I had on my radar. Yet, here I am today preparing to tell you about my next chapter in my personal brand.

It all started with the release of the July 1 edition of Bourbon Zeppelin, my “all things bourbon” newsletter. In order to increase awareness about this second issue of my start-up publication I did an interview with my social media buddy Evan Haskill for his blog The Bourbon Guy and Rye.

One of the questions Evan asked me was why do I call my book publishing company SAP Entertainment. I went into how I didn’t care about a publisher’s name when I started self-publishing my books so I just called my publisher Steve Akley Publishing (each book must have a publisher listed so as someone who self-publishes, you can create the name of a publishing company or you can just use your own name like I did). I explained that using “Steve Akley Publishing” for books written by Steve Akley can be viewed as a negative by many people who are just inherently against self-publishing. Plus, it limits what I can do with the brand. In the future. I may be helping others publish their books, or I could go into other things an individual can do on their own to build a media brand like podcasting. In fact, I had even toyed with the idea of starting a podcast or  a newsletter prior to launching Bourbon Zeppelin, but went with BZ since I know about writing newsletters and podcasting would involve learning a whole new skillset for the technical components to doing it.

So the answer was about the switch and reasoning behind it from Steve Akley Publishing to SAP Entertainment. Simply put, with SAP Entertainment (SAP being for Steve Akley Publishing) I could do more with it.

One of the people who read that interview was Seth Brown.

At that time, I really only marginally knew Seth Brown. I had interviewed him via email for my O.P.U.S. interview blog (check it out here) but I hadn’t kept up with him after the interview. I really knew him more as a contributor on another of my favorite whiskey blog… The Son of Winston Churchill blog. Seth had been buddies with Hasse Berg, the blogs creator and had recently started working with Hasse on SoWC. For those who read Bourbon Zeppelin, you probably know Hasse Berg as the Associate Editor and columnist there.

If you asked me about Seth Brown three weeks ago, here’s what I would have had for you:

  1. He is a good guy. I knew this from both his relationship from Hasse Berg as well as my interaction with him when I interviewed him for O.P.U.S.
  2. He lives in Atlanta.
  3. He is a contributor on Hasse Berg’s site.

Little did I know this good guy, Atlanta living, buddy of Hasse Berg was reading my interview with Evan Haskill. One thing not on my list of what I knew about Seth Brown was the fact he used to do a podcast. When he read my interview, he had been thinking about getting back in the game so he reached out to me via direct message on Instagram.

His note mentioned he was starting a podcasting network, with all alcohol themed shows and went into some of the details including another guy who would do a beer show. I thought he was pitching me the idea of doing a show on his network. While I mentioned in my interview I wanted to do a podcast, I really guard what I create. I’m big into creating and owning my content. Additionally, I don’t like answering to people about what I’m doing. I want the freedom and control of if I create it…it’s mine. I never factor in money, or future potential into anything I do. It may be shortsighted but for me, but I have a job. Everything I do creatively is done as a hobby, for fun, so I want to do it my own way and I want to retain ownership of that content it’s mine whether it’s a success or a failure.

Since I thought Seth was pitching me on the idea of a show on his network, it was a little grey. I wouldn’t be doing this my way… but he had the knowledge of how to do something I did want to do. Also, this wasn’t a big company where I would be their puppet. It was just a guy doing something on his own.

So, Seth’s inquiry did open up a dialogue.

We went back-and-forth for about a week before I told him I would do it. That’s when Seth said were in this thing 50/50. It’s our network. We both bring things to the table and it’s been a we have been on fast-forward ever since. Seth and I are building a podcast channel which will have shows we are doing as well as others. It’s called the ABV Network, which since it’s all alcohol-themed shows means “alcohol by volume” to the public… but behind the scenes it’s Akley Brown Ventures.

Out of the gate we will have two shows:

  1. The beer show led by Seth’s buddy Wayne.
  2. A yet-to-be-named bourbon show led by Seth and I. Best of all, we have spoken to Evan Haskill, the guy who really got all of this going, and he is going to join us on this show as the announcer and reading the news.

For Seth and I, this couldn’t be any better. I think our skills complement one another’s and there is overlap in keys areas where we need it like creativity, drive and vision. We’ve got a lot of great ideas and big plans. Hopefully, our next show after these two initial ones will be one called Bourbon Zeppelin and we’ll have all of the crew from the newsletter involved.

You can follow all of the progress by following Seth and I on social media or checking our our web page (abvnetwork.com) once it’s up and running.

Like anything I’ve done to date, I don’t know what this opportunity brings, but I do know working with Seth will be fun. If we can bring  our personal happiness to the audience, I think success will find us.

This… like everything else I have shared in this special series has only happened for one reason.

IT’S BECAUSE WRITE!

_______________________

Write Steve Write! is a weekly blog by author Steve Akley. Typically it is posted on (most) Sundays and features insight about his writing… though there is an occasional movie review or random thought post. It should be noted it’s posted as a live feed… no editing, no planning beforehand, it’s typed out on Sunday morning and the “publish” button is immediately hit. Apologies for any errors but you get this just as Steve thinks it!

Coming Sunday: Back to our regularly scheduled program! Random thoughts on my writing career.

In the meantime, follow check in on Steve in a variety of ways:

Steve’s Catalog on Amazon: http://goo.gl/kJpKcP

The OPUS Blog: steveakley.tumblr.com

Evan Haskill’s Blog: I am a contributor here: thebourbonguyandrye.com

Sign Up for Steve’s SAP News (writing updates) Newsletter: Email Registration

Sign up for Bourbon Zeppelin (bourbon newsletter): Email Registration

Check out the latest issue of Bourbon Zeppelin: See it here!

ABV Network/A Podcast Channel for Alcohol-Themed Podcastsabvnetwork.com

Twitter: @steveakley

Instagram: @steveakley

What’s App: Steve Akley

Untappd: steveakley